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In our clients' own words

The success of our clients is what speaks volumes for us

I was highly reluctant ......

But then I examined the missed opportunities and have already experienced significant benefits

I had never heard of Sandler before being introduced to Ermine.

As someone who has had a number of sales roles in the past, when I was advised to talk to her, I can’t deny I was a little offended.

Meeting with Ermine for the first time, I was immediately sure that firstly, she was unlike any other sales person or sales coach I had met before, and secondly, that Ermine had a phenomenal amount of experience and valuable knowledge to impart.

I was highly reluctant, and at first rejected Ermine’s initial pitch.

But the more I learned about Ermine’s methods and as I continued to examine the missed opportunities that she had so brilliantly opened my eyes to, I found myself completely convinced that I needed her help.

I’m now only a short way into the Sandler training, and I have already experienced significant benefits. With Ermine’s help, our entire team has analysed and improved the way we communicate both internally and externally. Sales have already grown and situations that previously mystified me or that felt simply out of my control now fit within a system and feel a great deal more comfortable.

The Sandler resources are extensive, almost dauntingly so, but the support that I’ve had from Ermine has been perfect – even for a pretty demanding and time consuming customer like me!

Beyond simply learning how to sell better (or, really, just to do a better job, for more people) the Sandler method is based on a lot of self analysis and self guided learning. My reactions to people, problems and challenges are all beginning to make more sense to me, and I am learning to evaluate my choices more clearly…’s so much more than just a sales course.

Samuel Hoff

Patti Engineering

Industry: Engineering

Samuel Hoff, Executive Vice President of Sales and Marketing for Patti Engineering, talks about how his company’s sales more than doubled after Sandler sales training. “In 2007, we were a bunch of really good engineers and really bad salespeople; now we’re the same good engineers but we’re a lot smarter about the sales process.” In 2007 the company did a little less than $3 million in business and spent $1.10 for every dollar it made. Last year it did $7.5 million in business and spent 88¢ for every dollar it made. “My personal income is seven times what it was in 2007,” says Hoff. “That’s living proof of the success of Sandler.”

Ken Harris

Health o meter

Industry: Healthcare

Ken Harris is Vice President of Sales and Marketing for Health o meter, which manufactures devices for the medical community. He describes his history with Sandler, which spans 15 years and four companies. “Sandler is the one process I’ve seen that puts customer behaviors and salespeople behaviors together to help the customer in a way that ends up helping the company.” Harris uses a sports analogy to describe the impact of a great system, whether in college sports or sales training: “In a college team, turnover is every four years by definition, yet dynasties exist because they have good systems. Sales is also a skill set that needs to be constantly honed and, for me, Sandler is the only method that provides that level of consistent and intimate training.”

Roy Cook

Merrill Lynch

Industry: Financial Planning

Roy Cook, who works with Merrill Lynch to help clients strategize their retirement plans, explains his mindset when he started Sandler training. “When I was introduced to Sandler I didn’t think I had any problems,” he says. He did have problems, though, including the lack of a systematic approach to generating new business. “Sandler has a very logical, very cerebral approach to sales. I saw more than 20 percent growth in my business year after year. Some of that I attribute to the market, but a lot of it I attribute to the Sandler process, with me implementing it and working more efficiently.”